Gaming
April 08, 2026
Optimove Acquires Smartico in iGaming CRM Consolidation Play
GG AI Summary
Optimove, a Tel Aviv-based player engagement platform, is set to acquire Smartico, an iGaming CRM company known for gamification-led marketing. This marks Optimove's fourth acquisition since 2018, signaling continued consolidation in the iGaming CRM sector. The deal is expected to close soon, though financial details remain undisclosed.
Sentiment:
70%
Bullish
Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial terms undisclosed. Key Takeaways: Optimove signed deal to acquire Smartico, its 4th acquisition since 2018; […]
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