BLUFF Raises $21 Million to Power Betting Innovation
BLUFF has successfully raised $21 million in funding to enhance its innovative betting platform, attracting significant investment from prominent backers. With over 600,000 sign-ups and more than 125 million bets processed during its beta phase, the platform is positioned for rapid growth and aims to redefine online betting with a focus on speed, transparency, and community engagement. The backing from high-profile investors underscores confidence in BLUFF's mission to cater to the next generation of bettors.
[PRESS RELEASE – Los Angeles, California, February 3rd, 2026] Backed by Top Consumer, Crypto, and Cultural Investors, BLUFF Quickly Emerges as a Fast-Growing Betting Platform Boasting More Than 125M Bets in Beta BLUFF, the next-generation betting and entertainment platform, has raised $21 million in strategic investment led by global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders and other high-profile backers, including sports champion & tech investor, Tristan Thompson. The team includes former senior executives from Stake, Bet365, William Hill and Bodog, drawing on experience operating the world’s leading betting platforms to deliver a truly novel gaming experience. The team will use the funds to advance the innovative betting platform and launch at scale. BLUFF is building a social centric betting platform and sportsbook designed for the next generation of players. The platform prioritizes speed, transparency and player alignment, with instant onboarding, real-time settlement, provably fair games and reward systems that allow users to participate directly in the ecosystem they help grow. “When we began building BLUFF, we set out to create a betting platform for the new generation of betters who prioritise fast, high-engagement gameplay, real-time experiences, real stakes and the social energy that defines how players engage online today,” said BLUFF’s Founder. “This funding, and the investors who have backed us, validates our mission of what the future of online betting can look like. Novel content, user-experience obsessed, deep community focus, and hyper-engaging for all users.” The raise follows an exceptional pre-release phase, during which BLUFF has attracted over 600,000 sign-ups, sustained tens of thousands of daily active users and processed over 125,000,000 bets through its beta in 3 months alone. This early traction positions BLUFF as one of the fastest-scaling new betting pla...
Comments
Log in to comment