ChatGPT Ad Program Generates $100M Annualized Revenue Within Six Weeks

Key Highlights ChatGPT’s advertising test program achieved $100 million in annualized revenue within six weeks of launch More than 600 companies have enrolled in OpenAI’s advertising initiative Fewer than 20% of qualified users are exposed to advertisements each day, indicating significant growth potential Advertisement placements appear beneath ChatGPT’s responses without affecting answer quality International rollout scheduled for Canada, Australia, and New Zealand markets OpenAI has announced that its ChatGPT advertising test initiative has generated $100 million in annualized revenue within just six weeks of its U.S. launch. A company representative confirmed this milestone on March 26, 2026. JUST IN: OpenAI’s U.S. ad pilot exceeds $100 million in annualized revenue within six weeks. Ads currently shown to fewer than 20% of eligible users, leaving significant room for growth. OpenAI plans global expansion in coming weeks.$MSFT $GOOGL $META $NVDA pic.twitter.com/Hkn2Hbnx1t — MarketPulseHQ (@MPulseHQ) March 27, 2026 The experimental program kicked off in January 2026, targeting users on the free tier and the budget-friendly Go subscription plan. Advertisements are positioned beneath the chatbot’s generated responses and carry clear disclosure labels. According to OpenAI, the advertising content has no impact on how the AI assistant formulates its answers. Additionally, user interactions remain private and are never disclosed to advertising partners. The program now includes more than 600 participating advertisers. Approximately 80% of small and medium-sized enterprises involved have expressed willingness to maintain their advertising presence on the platform. While roughly 85% of free-tier and Go plan subscribers in the United States qualify for ad exposure, only about 20% actually encounter advertisements during any single day of use. Users younger than 18 years old are excluded from seeing advertisements. The company also blocks ad placements in conversations...