DraftKings vs Bet365: Why ZunaBet Is Quietly Entering the Market

For the past several years, DraftKings and Bet365 have been the two names most associated with serious online sports betting. One built its brand in America through daily fantasy and a loud, aggressive marketing push into regulated state markets. The other grew steadily from the UK into a global operation that now spans dozens of jurisdictions. Both are large, well-funded, and deeply embedded in their respective markets. But a new platform launched in 2026 is starting to attract attention from a different kind of player — one who uses cryptocurrency, wants more from a loyalty programme than a points balance, and expects a casino and sportsbook to feel like one product rather than two. That platform is ZunaBet, and this article looks at how all three compare. DraftKings: From Fantasy Sports to Full Sportsbook DraftKings started as a daily fantasy sports platform and used that foundation to build one of the most recognisable sports betting brands in the United States. As state-by-state legalisation rolled out following the 2018 Supreme Court decision, DraftKings was positioned to move quickly — and it did. Today it operates a full sportsbook, an online casino in the states where that is permitted, and a range of additional products including its original daily fantasy offering. The sportsbook covers all major American sports — NFL, NBA, MLB, NHL — alongside soccer, tennis, golf, and a growing international market selection. The live betting product is strong and the app is one of the most used in the US market. The casino side has expanded significantly in recent years, with slots and live dealer content added across its licensed states. DraftKings has also made moves into crypto, though its support remains limited compared to dedicated crypto platforms — it is more of a feature than a foundation. The loyalty programme, DraftKings Dynasty Rewards, operates on a points and tier system. Players earn Dynasty Dollars through wagering, which can be redeemed for site cre...