Why iGaming Brands Are Turning to Kooc Media for Guaranteed Press Coverage and PR Distribution

Kooc Media, a specialist PR distribution agency headquartered in the United Kingdom, has opened its doors to the iGaming industry with a dedicated press release service for online casinos, sportsbooks, betting platforms and gambling affiliates. The service delivers confirmed article placements on the agency’s own news websites, expert content creation by an in-house editorial team, and optional newswire distribution that can place gambling brand announcements on some of the biggest media platforms in the world. Online gambling has quietly become one of the most profitable digital industries on the planet. Millions of players across dozens of regulated markets spend billions each year on sports betting, online slots, live dealer games, poker and other casino products. The industry employs tens of thousands of people and attracts serious investment from both private equity and public markets. Despite all of this, the iGaming sector remains badly underserved when it comes to professional public relations. Most gambling companies that have tried to secure press coverage through conventional PR agencies have come away disappointed. The standard experience involves paying a retainer, waiting weeks for outreach results and ending up with little or nothing to show for it. Journalists at mainstream outlets frequently ignore pitches from betting and casino brands, and many generalist PR firms lack the knowledge to craft effective messaging for the gambling audience. Kooc Media spotted this problem years ago while working with clients in similarly challenging industries. The agency was founded in 2017 and built its reputation providing PR services for crypto projects, fintech startups and technology companies — sectors that face comparable media resistance. The decision to formally extend its services to iGaming was driven by increasing demand from gambling brands looking for a PR partner that could actually deliver measurable results. “We kept hearing from iGaming companie...